Linking the AIB Build a Bank Challenge to the School Curriculum

Business

• Economics
• Business Studies

- Learning the key elements of planning and running a business

- Familiarisation with day-to-day business procedures

- An understanding of banking and what it involves

Marketing

• Developing strategies to identify and target key customers
• Testing the target market for response (vox pop, surveys etc.)
• Analysing trends and results
• Reacting to information gathered with a sales & marketing plan

Accountancy

• Bookkeeping, balance sheets, ledgers, etc.

Maths

• Accuracy and accounting of bank transactions
• Data manipulation into graphs and diagrams
• Analysis and percentages in survey results
  

English

• Writing reports and business documents
• Presentation and linguistic skills in recounting procedures for exhibiting and adjudication
• Writing of promotional materials
• CV writing skills
  

Media Studies

• Analysis of current media trends
• Developing strategies to advertise and publicise services to target market
• Launching services and on-going marketing strategy.
  

Art

• Layout of exhibition - how to make it stand out from the rest
  Development of a visual identity e.g. logo
• Graphic design of promotional materials
• Visually communicating business procedures through several different medium; photography, charts, illustrations

Computers/Technology

• Using technology and computer packages for Word reports
• Familiarisation with banking online procedures
• Representation of data and manipulation in Microsoft Excel
• Creating effective slideshows in Microsoft PowerPoint

Hidden Curriculum

• Co-operative Learning/Group Work - working together with their peers to teach and learn from each other
• Job Specific Skills - learning how to put together CVs, interview techniques and presentation skills, deal with superiors, subordinates, etc.
• Leadership Skills/Team Work - learning key skills that will help students flourish in the job market later in life
• Multiple Intelligences - students from all different aptitudes and abilities can get involved and benefit by stretching their skills in many areas
• Cross-Curricular - AIB Build a Bank Challenge necessitates the pollination of skills learnt from many different subjects (see above)
• Divergent and Entrepreneurial thinking - students thinking outside the box and striving to find ways to make their business enterprise the most cutting edge and effective
• Developing Interpersonal Skills - with their team-mates, customers, fellow participants, adjudicators, business professionals, etc.
  

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